RepJA Creates a Monumental Design to Support Jamaica’s Dance Resurgence
Passion is what drives individuals and brands alike to put their best foot forward. At RepJA, we are no strangers to this concept. We are a Caribbean clothing brand that is passionate about dancehall, the dancers that frequent these venues as well as the creative dances that are started right on Jamaica’s shores.
Creative inspiration has no boundaries or limitations; neither geographic location nor generational gap can stop one’s creative expression. The late legendary dancer, Father Bogle, chose to express his creativity through dancing. He created a formula that simplified his dance moves to allow everyone to participate in the movement, without regard to their skill level.
Popular deejay, Ding Dong and his Ravers Clavers dance crew have taken the baton passed on by Bogle, after his untimely death in 2005, and continue to run alongside others in Jamaica’s dance scene. The artiste and his crew have been influential in creating some of the best dance moves to come out of Jamaica. Their most recent work, SYVAH, is a phrase that represents separation or removal. This separation can be from the real or fake, negative people, negative energy, or anything that doesn’t add value. The Ricky Blaze-produced single by the same name was released on iTunes in January 2014.
Our partnerships with both Ding Dong and Ricky Blaze made this merchandising collaboration a natural occurrence for us. These exclusive SYVAH shirt designs are inspired by the dance moves of Ding Dong, Raver Clavers, Bogle and other popular Jamaican dancers; we view it as “fashion in motion.”